Alistair Hill, On Device Research talks about: how the sample was selected; the proportion of people following and watching; where the English Premier League is most and least popular globally; the use of multiple platforms and the rise of mobile; watching habits on mobile phones and the link with 4G; and awareness of the English Premier League sponsor, Barclays.
Continued here:
Alistair Hill on a major global mobile survey of English Premier League followers and viewers